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How Web 2.0 Is Transforming CRM: Leveraging Social Media to Improve the Customer Experience by SAP America, Inc.

January 01, 2009 - (Free Research) Check out this article to learn how SAP is embracing Web 2.0 opportunities for customer relationship management (CRM), from leveraging social computing to building new Web 2.0-based CRM applications.

(JOURNAL ARTICLE)

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Making a Case for Problem Solving in the Energy and Utilities Industries by IBM

July 12, 2010 - (Free Research) Energy and utility companies can work smarter through better collaboration and greater insight, so that their employees can make more informed decisions that reduce costs, minimize waste and improve efficiency while improving customer satisfaction. Read this paper for more information.

(WHITE PAPER)

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Social Media Metrics: Listening, Understanding and Predicting the Impacts of Social Media on Your Business by SAS Institute Inc.

August 18, 2010 - (Free Research) This paper discusses how the conversations taking place on these social networks can build or erode your brand, your reputation, leads, sales and revenue. Outspoken individuals change other people’s opinions about you. Read this white paper to learn how to understand and predict the impact of social media on your business.

(WHITE PAPER)

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The Art of Social Sales by Oracle Corporation

November 30, 2009 - (Free Research) Read this paper for a discussion from some of the top corporate leadership and thought leaders on how social selling, a.k.a. Sales 2.0, works in specific industries. Listen to what they have to say about how high tech, non-profits, retail, sports, and telcos do it.

(WHITE PAPER)

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Five Strategic Considerations for Leveraging E-Mail as part of a Cross-Channel Relationship Marketing Strategy by ClickSquared

June 28, 2010 - (Free Research) This white paper will discuss how marketers and brand managers should think about e-mail’s role in cross-channel relationship marketing campaigns and offer specific recommendations for enhancing customer engagement, achieving a positive brand experience, and driving incremental revenue. Read this paper to learn so much more.

(WHITE PAPER)

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A Guide for Building Productive, Collaboration Environments in SMBs by Dell, Inc. and Intel

March 31, 2010 - (Free Research) This paper outlines the benefits and challenges of collaboration. It offers a guide to implementing an integrated collaboration environment based on Microsoft SharePoint and Dell servers with Intel processors that is designed for performance, availability, and the changing requirements of an SMB poised for growth.

(WHITE PAPER)

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