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FMC Technologies: Gaining Greater Insight into Sales Forecast Data with SAP® CRM by SAP America, Inc.

September 02, 2010 - (Free Research) FMC Technologies Inc. of Houston is a leader in oil and gas equipment service. This case study describes how by replacing Siebel software with the SAP CRM application, the company integrated and centralized its forecasting data, enabling managers to make better and faster decisions about supply chain capacity.

(CASE STUDY)

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Eclipse Aviation: Jet Maker Uses Enhanced SAP® Software Usability to Support Sales Team by SAP America, Inc.

September 02, 2010 - (Free Research) After switching to SAP CRM, the sales team members now benefit from the integration of sales-related activities in both their Microsoft Outlook in-boxes and Web browsers. Continue reading to learn all of the benefits that not only the sales team experienced from switching to SAP® software but also how the marketing team has benefitted as well.

(CASE STUDY)

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Delivering Efficient After-Sales Service in IM&C Companies: Superior Service Operations for Profitable Growth by SAP America, Inc.

September 02, 2010 - (Free Research) This paper discusses how integrated software and services from SAP can help you streamline and align key operations in service sales, service marketing, customer support, contract management, field service, and installed-base management. Read on to learn how to deliver efficient after-sales services.

(WHITE PAPER)

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Best-in-Class Marketers Drive Enhanced Customer Loyalty by SAP America, Inc.

September 02, 2010 - (Free Research) This paper will explore how top-performing companies are capturing, integrating, managing, measuring and acting on valuable customer data throughout the entire customer lifecycle, in order to maximize customer loyalty and achieve Best-in-Class bottom-line results.

(ANALYST REPORT)

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Brand Management - Leveraging the Power of Integrated Marketing by SAP America, Inc.

February 01, 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.

(WHITE PAPER)

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E-Book: Successfully Leveraging Marketing Automation Technology: Building a Business Case by SearchCRM

August 31, 2010 - (Free Research) Marketers are being asked to identify, segment and target the most profitable customers and boost customer loyalty. Marketing automation software can help solve these challenges, but it too requires a financial investment. Read on and learn how to successfully leverage marketing automation technology and how to build a business case for it as well.

(EBOOK)

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Meeting the Demands of the Smarter Consumer by IBM

August 25, 2010 - (Free Research) IBM surveyed more than 30,000 consumers in the United States, Canada, United Kingdom, Brazil, India and China for this report on shopping preferences. Read this report to learn why technology makes consumers smarter, more connected and more certain about what they want.

(WHITE PAPER)

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Drive Marketing ROI in the Cloud with Microsoft Dynamics CRM Online by Microsoft

August 23, 2010 - (Free Research) Attend this webcast to see Microsoft Dynamics CRM Online in action, including integration to Microsoft Business Productivity Online Services (BPOS), and learn about customers who have used Microsoft Dynamics CRM Online to address topics including Internet marketing and Web-to-lead capture.

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Increase Your Returns Using Event-Based Marketing by Infor CRM

July 22, 2009 - (Free Research) Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite.

(WHITE PAPER)

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Addressing the challenges of implementing a customer-centric strategy by Infor CRM

December 05, 2008 - (Free Research) The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints.

(WHITE PAPER)

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Multi-channel Marketing: Orchestrate Message, Channels and Countries by SDL Web Content Management Solutions Division

July 27, 2010 - (Free Research) Online marketing needs to be coordinated and consistent with marketing communication and business objectives. SDL Tridion provides unique opportunities to coordinate communications through different channels, across sites and different countries. SDL Tridion enables marketers, technical staff, and corporate communicators to collaborate as well.

(WHITE PAPER)

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Metrics-Based Sales Productivity – Delivering Dividends for Forward Thinking Sales Organizations by IBM

March 05, 2010 - (Free Research) New Sales Performance Management solutions enable sales leaders to align technology to business need and strategy. Read this paper for a series of discussions related to the metrics-based sales productivity solutions that forward thinking sales organizations are employing to harness the power of the pipeline and take advantage of sales analytics.

(WHITE PAPER)

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Demand and Sales Funnel Analytics – How Forward Thinking Marketing Organizations Deliver Competitive Differentiators by IBM

March 16, 2010 - (Free Research) Read this paper for a series of research briefs discussing addressing demand and sales funnel analytics. Topics covered include business intelligence tools, marketing BI tools, the coming of age of Marketing Operations, and the demand waterfall.

(WHITE PAPER)

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Running and Optimizing IT: A Best Practice Approach by SAP America, Inc.

June 02, 2009 - (Free Research) The results of this survey show that the highest priorities are focused not on technology but on the ability of IT to deliver services that provide value for customers and end users.

(WHITE PAPER)

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Seven Tips for Profiting from Lean Times with CRM by Oracle Corporation

January 26, 2009 - (Free Research) With their rapid speed of deployment, integrated analytics and built-in best practices, on-demand CRM solutions can quickly vault a sales organization ahead of its rivals. And because of their flexible licensing structure, on-demand solutions can be deployed selectively, enabling businesses to deploy only as much CRM as they need.

(WHITE PAPER)

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Five Strategic Considerations for Leveraging E-Mail as part of a Cross-Channel Relationship Marketing Strategy by ClickSquared

June 28, 2010 - (Free Research) This white paper will discuss how marketers and brand managers should think about e-mail’s role in cross-channel relationship marketing campaigns and offer specific recommendations for enhancing customer engagement, achieving a positive brand experience, and driving incremental revenue. Read this paper to learn so much more.

(WHITE PAPER)

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Optimizing the E-Commerce Experience by Art Technology Group (ATG)

June 07, 2010 - (Free Research) This paper discusses how online purveyors are upgrading their e-commerce platforms and making investments in next-gen technologies to enable cross-channel selling, segmentation and personalization, better search and navigation, and more. Continue reading to learn how optimization services have made optimizing the e-commerce experience a breeze.

(WHITE PAPER)

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Cross-Channel Commerce: The Consumer View by Art Technology Group (ATG)

June 07, 2010 - (Free Research) ATG commissioned a survey to taken to learn more about consumer’s purchasing habits across several channels and this report presents the highlights of this study. Continue reading to learn more about how consumers are using multiple channels to purchase products now, whether it is online, mobile devices, in-store, and more.

(ANALYST REPORT)

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CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs by Pivotal CRM, a CDC Software solution

July 23, 2009 - (Free Research) How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.

(WHITE PAPER)

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CRM Built for Customer Service: The Executive Guide to Selecting CRM that Meets Service Needs by Pivotal CRM, a CDC Software solution

February 20, 2009 - (Free Research) This paper explores core principles companies can use to help them select a CRM system that each customer service user, from executive management on down, feels was built just for them.

(WHITE PAPER)

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How to Use the Six Laws of Persuasion during a Negotiation by Global Knowledge

October 2006 - (Free Research) Discover the Six Laws of Persuasion and learn how to use them to conduct more effective negotiations.

(WHITE PAPER)

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