Enterprise Marketing Automation Software, Hardware, Services and Research Papers

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E-Book: Successfully Leveraging Marketing Automation Technology: Building a Business Case by SearchCRM

August 31, 2010 - (Free Research) Marketers are being asked to identify, segment and target the most profitable customers and boost customer loyalty. Marketing automation software can help solve these challenges, but it too requires a financial investment. Read on and learn how to successfully leverage marketing automation technology and how to build a business case for it as well.

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Drive Marketing ROI in the Cloud with Microsoft Dynamics CRM Online by Microsoft

August 23, 2010 - (Free Research) Attend this webcast to see Microsoft Dynamics CRM Online in action, including integration to Microsoft Business Productivity Online Services (BPOS), and learn about customers who have used Microsoft Dynamics CRM Online to address topics including Internet marketing and Web-to-lead capture.

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Turning Customer Interaction into Profitable Relationships: Reaping the benefits of unified customer communication management (CCM) by Pitney Bowes Business Insight

July 06, 2010 - (Free Research) Effective customer communication boosts customer loyalty, ensures compliance, and helps control a range of costs. However, most organisations take a fragmented approach to managing enterprise customer communications. Quocirca’s report examines how a CCM strategy can transform the impact of customer communications at every customer touch point.

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Achieving Better ROI from Composite Applications through Better Understanding, by EMA by ASG Software Solutions

February 22, 2010 - (Free Research) This paper explores the characteristics, advantages, and challenges of composite applications in more detail.

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Presentation Transcript: Enabling The Business Governance Of Data by ASG Software Solutions

February 05, 2010 - (Free Research) In this presentation transcript, Scott McCurdy, SVP of Business Solutions at ASG and featured guest Rob Karel, Principal Analyst at Forrester Research, discuss how enterprises are linking technical metadata to the formal management of business terms to achieve true enterprise data governance.

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Enabling the Business Governance of Data by ASG Software Solutions

January 28, 2010 - (Free Research) In this webcast, Scott McCurdy, SVP of Business Solutions at ASG and featured guest Rob Karel, Principal Analyst at Forrester Research, discuss how enterprises are linking technical metadata to the formal management of business terms to achieve true enterprise data governance.

(WEBCAST)

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